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All screens are horizontal with a 16:9 aspect ratio. All screens are individual units (typically LCD) packaged as part of a larger network of same type screens. Often single-sided and wall mounted at eyelevel but can be double-sided and located anywhere in concourse (on poles, wall beams, freestanding structures, etc). Accept static or full-motion video. Dynamic capabilities vary by market.
Zeus screens are always positioned overhead in high-traffic concourse locations with a head-on viewing angle. Typically centered above the concourse and double-sided, but can be single sided or off-center depending on terminal architecture. Can be any aspect ratio, many are 16:9 or 3.5:1. Most screens are LED but can be other technology. Accept static or full-motion video. Dynamic capabilities vary by market.
There are two categories of Video Walls, Standard video walls are larger than 90” and always 16:9 horizontal aspect ratio. Custom video walls are also larger than 90” but are NOT 16:9 aspect ratio. Both types are typically mounted on walls and soffits but can be anywhere in concourse. Screens can be part of a network or stand alone. Accept static or full-motion video. Dynamic capabilities vary by market.
All screens are taller than they are wide. Can be mounted anywhere in the concourse. Most vertical digital screens have a 9:16 aspect ratio (the opposite of 16:9). Can be part of a network or stand alone. Accept static or full-motion video. Dynamic capabilities vary by market.
All digital screens that are mounted to or intended to be viewed with the airport FID system structure. FID digital can be a screen that is shared with the airport flight information, or stand alone “advertising only” screens. Some are in a vertical format, some are horizontal.
Baggage Claim Digital
All digital in the baggage claim level with the exception of Visitor Information Centers. The vast majority are single LCD screens positioned on or above the baggage carousels in a horizontal 16:9 format. They can also be video walls, freestanding units, BID screens, etc. If it’s in Bag Claim, and not a visitor center, it’s categorized under Bag Claim Digital.
Iconic Digital is meant to live up to it’s category name by being an “iconic” highly memorable one-off digital display or displays in key traffic areas. Iconic digital can be any aspect ratio or size and are typically very large LED screens.
Visitor Information Center Digital
Many versions exist in various formats. Many have single horizontal 16:9 screen to run an “attractor loop” of advertisements accompanied by touch screen phone systems that populate specific details of each venue that is advertising on the system.