Frequent Flyers Not Only Notice & Read Airport Advertising,
They Recall Brands and Take Action!
Airport advertising creates significant brand awareness and sales by helping advertisers reach highly
coveted audiences such as affluent frequent flyers, leisure travelers, millennials and business decision makers around the world.
Clear Channel recently commissioned Nielsen to measure the effectiveness of airport advertising and provide insights into the types of activities and actions travelers engage in while waiting for their flights. We have divided the findings into five categories and created a short overview of each.